Media Training for Professionals & Entrepreneurs

In a landscape where consumers are bombarded with brands that look legitimate, but instead produce low-quality products, or are even outright fraudulent, securing media coverage is increasingly important. Stories in news outlets provide third-party validation, build credibility, and power AI recommendations.

Further, as those of us with click-clack jobs think about skills we can offer that can’t be replaced with AI, being an effective company spokesperson for media interviews is a skill that stands out on a resume and won’t be replaced by computers.

But, traditional media training generally costs $10,000+ for a 4-5 hour session, and hiring a PR firm to secure media opportunities can be costly.

That’s often unrealistic for small business owners or professionals whose organization won’t invest in media training. So this summer, we’re piloting a more cost-effective approach with professional networking built in. We’re providing 3 mix-and-match sessions at affordable prices to let you select the support you need with an accessible budget.

Sessions 1& 2

These webinar-style sessions are 2 hours each and offered at $300 each or $500 for the pair, and participants from different companies and industries will have the opportunity to network during and following the sessions. Following your ticket purchase, you’ll receive a calendar invite with the session information. (Note: that email is not automated, but we’ll send it as soon as possible.)

Session 1: Securing Media Opportunities & Coverage

Participants will learn:

  • What makes news and the types of stories you can pitch

  • How to identify reporters to pitch and find their contact information

  • How to write a successful media pitch and follow up to secure a story

Sessions:

Session 2: Giving Strategic Media Interviews

Participants will learn:

  • Practical tips to ensure you look and sound your best

  • Proven techniques to ensure that your message is included in the final story

  • Best practices to navigate tricky interview situations

Sessions:

Session 1 & 2 Combined Ticket

Mix and match dates to suit your schedule. Following your ticket purchase, we’ll reach out to confirm your session selection.

Purchase
 

Session 3: Interactive Interview Practice

$850 | Session 3 Tickets

This 1-on-1 session with Lauren Karasek consists of two Zoom calls scheduled at your convenience: a 30 minute briefing call during which you’ll tell me about your business and interview goals, and a 2-hour interview practice session, which will include:

  • Bespoke interview questions developed based on the briefing call

  • Multiple practice sessions in which we simulate a media interview and you respond to questions

  • After each interview, we’ll review the recording together and I’ll provide feedback to implement in the next interview

Following your ticket purchase, we’ll reach out to schedule the briefing call and interview practice session.

Note: Session 2 is a prerequisite to this session.

Purchase
 

About Your Trainer

Lauren Karasek

Co-Founder and Chief Strategy Officer, Seamless Brand Consulting

Lauren Karasek is the co-founder and chief strategy officer of Seamless Brand Consulting, an integrated marketing and communications agency.  

With more than 20 years of public relations and marketing agency experience, Lauren began her career in Washington, DC working in public affairs, high-risk and crisis communications. Alongside Sam Donaldson’s investigative producer, she media trained clients undergoing intense legal, regulatory or media scrutiny. 

Lauren then transitioned to the west coast, where she helped a wide variety of technology clients effectively communicate their message, including AT&T, Samsung, LiveOffice (acquired by Symantec), DataSift (acquired by Meltwater), MyHealthTeams, and AeroVironment EV charging.

She has since helped a wide range of technology, corporate, consumer and government clients tell their story through the media.

Now based in New York, Lauren holds a Bachelor’s in Mass Communications from the University of California: Berkeley, a graduate certificate in PACs and Political Management from the George Washington University, and has been named Executive of the Year in the Advertising, Marketing and PR industry by the American Business Awards, and New York Business Journal included her on their annual list of Women of Influence.

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