Media Training for

Professionals & Entrepreneurs

Traditional media training generally costs $10,000+ for a 4-5 hour session, and hiring a PR firm to secure media opportunities can be costly. That’s often unrealistic for small business owners or professionals whose organization won’t invest in media training. As media visibility becomes more important in an AI-dominant search landscape, we’re providing 3 mix-and-match sessions at affordable prices to let you select the support you need with an accessible budget.

  • $350 or bundle with Session 2 and pay $500 for the pair.

    Participants will learn:

    • What makes news and the types of stories you can pitch

    • How to identify reporters to pitch and find their contact information

    • How to write a successful media pitch and follow up to secure a story

    Upcoming sessions:

    • Monday, Oct. 19, 2026 at 1:00 p.m. ET/10:00 a.m. PT

    • Wednesday, Nov. 18, 2026 at 4:00 p.m. ET/1:00 p.m. PT

  • $350 or bundle with Session 2 and pay $500 for the pair.

    Participants will learn:

    • Practical tips to ensure you look and sound your best

    • Proven techniques to ensure that your message is included in the final story

    • Best practices to navigate tricky interview situations

    Upcoming Sessions:

    • Wednesday, Oct. 21, 2026 at 1:00 p.m. ET/10:00 a.m. PT

    • Friday, Nov. 20, 2026 at Noon ET/9:00 a.m. PT

  • $850 and please note Session 2 is a prerequisite to this session.

    This 1-on-1 session with Lauren Karasek consists of two Zoom calls scheduled at your convenience: a 30 minute briefing call during which you’ll tell me about your business and interview goals, and a 2-hour interview practice session, which will include:

    • Bespoke interview questions developed based on the briefing call

    • Multiple practice sessions in which we simulate a media interview and you respond to questions

    • After each interview, we’ll review the recording together and I’ll provide feedback to implement in the next interview

Purchase Your Ticket for Upcoming Trainings

All sessions last 2 hours and include training, ample time for Q&A specific to your business, and networking with fellow participants.

Individual Session 1 or 2

$350

Upcoming Sessions

Session 1: Securing Media Opportunities and Coverage

Session 2: Giving Strategic Media Interviews

Bundled Sessions 1 & 2

$500

Mix and match dates from our upcoming sessions to suit your schedule.

Please see upcoming session times above and ensure that one of each will work with your schedule.

Following your ticket purchase, we’ll reach out to confirm your session selection.

Purchase

Session 3

$850

This 1-on-1 session with Lauren Karasek consists of two Zoom calls scheduled at your convenience: a 30 minute briefing call during which you’ll tell me about your business and interview goals, and a 2-hour interview practice session.

Following your ticket purchase, we’ll reach out to schedule both calls.

Purchase

About Your Trainer

Lauren Karasek is the co-founder and chief strategy officer of Seamless Brand Consulting. With more than 20 years of PR and marketing agency experience, she began her career in Washington, DC in public affairs and crisis communications — including media training clients alongside Sam Donaldson's investigative producer.

She has since helped a wide range of technology, corporate, consumer and government clients tell their story through the media, and was named Executive of the Year in Advertising, Marketing and PR by the American Business Awards.

Learn more

Why Media Training?

In a landscape where consumers are bombarded with brands that look legitimate, but instead produce low-quality products, or are even outright fraudulent, securing media coverage is increasingly important. Stories in news outlets provide third-party validation, build credibility, and power AI recommendations.

Further, as those of us with click-clack jobs think about skills we can offer that can’t be replaced with AI, being an effective company spokesperson for media interviews is a skill that stands out on a resume and won’t be replaced by computers.

With media relations skills becoming more important for growing companies and growing careers, we wanted to find a way to offer best-in-class trainings without the big agency price tag.

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